Will the Training Dept. Some Day Invade the Marketing Dept.?

Since transforming our company back in 2001, we've been earning a respected seat at the marketing table as the "agency that builds brands through people". It appears our secret is out. In a white paper published earlier this year, training industry guru Donald Kirkpatrick summarized a conversation he had with a window washer at a resort. Reflecting on his conversation, he noted "[the window washer] knew the purpose of training and development and his purpose were closely tied to the bigger picture". Of course, the bigger picture is the value proposition of that resort's brand.

Could it be that the marketing department may one day be seeded with specialists from the learning and development profession? We certainly hope so.

What do you think? Michael