Google Search as a Customer Experience Measure

Google does pretty much everything else, so I thought I would do a small experiement. I wondered how Google search results could be a proxy as a customer experience measure. So here is what I found:

I Googled "bad experience" AND "[US airline name]" and got the following results:

American Airlines 7,110 hits
United Airlines 4,690 hits
Southwest Airlines 3,060 hits
JetBlue Airlines 1,520 hits

I did the same for Canadian based airlines (no surprise here):

Air Canada 2,640 hits
WestJet 246 hits
Porter Airlines 229 hits

Based on my personal experience when dealing with these airlines, the results pretty much line up with my history flying with each of them. So . . . could Google be on to something in terms of consumer research value that reflects the the sentiments of consumers as it relates to their personal experience with brands?

What do you think?

Michael