Bravo Mr. Porter!

There are lots of choices available to fly between Toronto and Chicago. So why do I choose Porter Airlines? It was arguably less convenient for a suburbanite like me, especially using public transit - drive to the train station, wait for the train, take the train, walk to the shuttle, wait for the shuttle, take the shuttle, wait for the ferry, take the ferry - finally check in!


It is the "Porter Experience" that keeps me and others coming back. Pleasant, caring, and helpful people, free coffee and juice, free wireless Internet . . . and yes, did I say, pleasant, caring, and helpful people - nothing over the top - "flying refined" as their brand promises.

While sipping a bottled water (courtesy of Porter of course) waiting for my flight, I overhead a young man telling someone on the other end of his cell phone . . . "you just have to fly Porter - they really care." Now isn't that telling, an airline that cares!

Many big brands are struggling to find their formula to satisfy all (yet they are truly satisfying few), there are emerging brands finding their niche to meet (and more often than not exceed) the expectations of their customers . . . and employees who understand their true purpose is to live the virtues of their brand.

What has your experience been?

Michael