Applause to the WIND Brand

I recently had an opportunity to spend some time with the Chief Customer Officer of WIND Mobile. And I must say, I am really impressed!

Here are one of the few companies I have ever met who have had the privilege of building their entire organization from the customer outwards - they call it "DIALOGUE" - listen to the customer and build your offer based on what THEY want (and don't want)!

It will be interesting to see how the "big guys" defend their position against a company who has started with a clean page, listened to their customer, and been able to tailor thier value proposition to what customers really want. If the sudden increased activity of emails, solicitation calls, and letter mail from the "big 3" are any indication, I'd say WIND has the incumbents on the ropes and they are clearly concerned . . . as they should be.

What do you think?

Michael